In my last post, I mentioned how it’s “not uncommon to find that 80% of a nonprofit’s donorbase might be made up of one-time givers, while only 20% of it’s donations come from those one-time givers.” I also mentioned how obvious it seems that donors tend to become...
tl;dr: feed your fire with donor retention Over the past couple of years I’ve become a superfan of the tv show Survivor. If you don’t watch, the premise is that 20 strangers are stranded in a remote location, and each week they compete for rewards and safety...
tl;dr: it’s not alchemy, but we can help turn your data into thousands of dollars** We’re Not Alchemists. We’re Physicians. I recently read about a 16th century charlatan named Leonhard Thurneisser. Leonhard, after never having practiced or studied medicine, somehow...
A growing trend in nonprofit fundraising has been to flip on its head the mainstay of appealing to a small number of major donors by attempting instead to make small asks of a much larger base. The concept is called crowdfunding, and thanks to the power of online...
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